Meet the Team

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Meet the Team

“Yes.” It’s one of our favorite words here at ALW. And we strive to say it often. When you ask for a customized luminaire, need an order shipped by a specific date or have other special requests; our goal is to reply, “Yes, we can do that.”

Of course, not every wish can be granted, but we promise to do our very best to find solutions that will meet your needs and those of your clients. And we’ll do so with a smile, timely communication and a steadfast commitment to delivering a world-class customer experience.

Fax: (650) 249-0412

Executive Team

Jeff Croskey
(510) 489-2530 x140 - Email
Frank Lucero
(510) 489-2530 x112 - Email

Sales Team

Jim Lindsey
Vice President of Sales
(303) 250-3274 - Email
Pablo Bonnin
Mid-Atlantic Regional Sales Manager
(937) 823-3199 - Email
Ian Ielfield
National Accounts & Southeast Regional Sales Manager
(407) 625-6240 - Email
Nancy Escobar
Inside Sales Representative
(510) 489-2530 x118 - Email
Steve Kelley
Northwestern Regional Sales Manager
(925) 350-1868 - Email
Lindsey Middlebrook
South Central Regional Sales Manager
(512) 599-0262 - Email
Michael Shelly
North Central Regional Sales Manager
(937) 624-9281 - Email
Cory Tysoe
Northeast Regional Sales Manager
(570) 236-3919 - Email
Marie Readel
Inside Sales Representative
(510) 489-2530 x114 - Email
Scott Sims
Inside Sales Manager
(510) 489-2530 x110 - Email
Rochelle Vaughn
Southwestern Regional Sales Manager
(408) 904-8825 - Email

Customer Service Team

Shannon McDaniel
Customer Service Manager
(510) 489-2530 x121 - Email
Roman Castillo
Customer Service Representative
(510) 489-2530 x105 - Email
Melissa Nott
Customer Service Representative
(510) 489-2530 x130 - Email
Kenna Roberts
Customer Service Representative
(510) 489-2530 x123 - Email
Bianca Tummings
Customer Service Representative
(510) 489-2530 x120 - Email

Technical Support

Stephen Keiter
Technical Support Manager
(510) 489-2530 x127 - Email