Frame Your Vision with... Friendly Service and Helpful Support

“Yes.” It’s one of our favorite words here at ALW. And we strive to say it often. When you ask for a customized luminaire, need an order shipped by a specific date or have other special requests; our goal is to reply, “Yes, we can do that.”

Of course, not every wish can be granted, but we do promise to do our very best to find solutions that will meet your needs and those of your clients. And we’ll do so with a smile, timely communication and a steadfast commitment to delivering truly outstanding service.

Phone: 510.489.2530
Fax: 650.249.0412

Customer Service

Shannon McDaniel
Customer Service Manager
Ext. 121 - Email
Jessica Zendejas
Customer Service Rep
Ext. 100 - Email
Andy Sasse
Customer Service Rep
Ext. 105 - Email
Marie Readel
Customer Service Rep
Ext. 114 - Email

Warranty Support

Eddie Cortes
Product Service Coordinator
Ext. 111 - Email


Billy Rahaniotis
Director of Strategic Accounts
917.242.9566 - Email
Richard Martinez
Sales Manager - Western Region
801.541.1994 - Email
Lindsey Middlebrook
Sales Manager - Central Region
512.599.0262 - Email
Cory Tysoe
Sales Manager - Eastern Region
570.236.3919 - Email

Product Development

Brian Thomas, LC
Product Manager
Ext. 109 - Email


Randall Beren
Director of Brand Marketing
Ext. 103 - Email


Shira Steinbeck, LC
Ext. 102 - Email
Andreas Dankelmann
VP of Operations
Ext. 136 - Email


Philip Thach
Chief Financial Officer
Ext. 101 - Email
Dale Patterson
Accounting Manager
Ext. 126 - Email